Hi, I’m
Bridget Paulus.
I turn complex ideas and processes into clear content for customers. Ten years in technical writing, content design, and scaling systems to streamline operations for customers and internal teams.
Case studies
Redesigned WhatsApp setup
Overhauled the landing page and onboarding workflow, increasing setup starts by 20% and completion by 18%.
SMS help center, re-architected
Reorganized 120+ SMS articles around the jobs users hire docs to do. The new task-centric IA became the model for four more products.
Writing examples
A collection of technical writing, UX copy, and help center content across products and industries.
How I work the problem
Investigate
Figure out what we’re trying to solve, how we’re doing it, and how others have done it.
Map journeys
Find the jobs the user wants done and how they’ll get there.
Dive in
Experience the journey myself to create the draft and find pitfalls. Work with PMs, marketing, and customer-facing teams on packaging the feature to users.
Run by others
Check my work against others and get it reviewed by peers to ensure a high-quality result.
Ship and review
Publish, then use support tickets and feedback loops to iterate based on what real customers think.